App Development
Mobile & Web Apps Built to Convert, Not Just Ship
iOS, Android and cross-platform apps engineered with the same strategy-first thinking behind our marketing work — so your app doesn't just launch, it grows a business.
Why app development, at Prodigy
Most agencies build apps in isolation from growth. We don't. Every app we ship is built by a team that already thinks in acquisition funnels, retention loops and brand experience — so the product is designed to perform from day one, not retrofitted for growth later.
What we build
Full-Stack App Development Services
From a validated MVP to a fully scaled product — one team, start to finish.
iOS App Development
Native Swift & SwiftUI apps built to Apple's Human Interface Guidelines, optimised for App Store review and performance.
Android App Development
Kotlin-based native apps engineered for the fragmented Android ecosystem — from budget devices to flagship hardware.
Cross-Platform Apps
One codebase, two app stores. Flutter and React Native builds for teams who need speed and budget efficiency without compromising feel.
Backend & API Development
Secure, scalable backends — authentication, databases, payments and third-party integrations — built to handle real growth.
UI/UX & Product Design
Wireframes to pixel-perfect prototypes — designed around real user flows, tested before a single line of code is written.
Maintenance & Growth
OS updates, bug fixes, analytics and feature roadmaps — so your app keeps performing long after launch day.
Our process
From Idea to App Store
A structured build process — no guesswork, no scope creep.
Understand the Business, Not Just the Brief
We map your users, competitors and business goals before touching a design tool — so the app solves a real problem.
Wireframes → Prototypes
Clickable prototypes you can test and approve before development starts, so there are no surprises later.
Agile Sprints, Weekly Demos
Your app is built in transparent sprints with regular builds shared for feedback — you always see progress.
Tested Across Real Devices
Functional, performance and security testing across device types before anything reaches a store listing.
App Store & Play Store Submission
We handle store listings, compliance and submission — and stay on standby through review and approval.
Post-Launch Partnership
Monitoring, updates and a feature roadmap informed by real user data — the same growth thinking behind our marketing work.
Tech stack
Tools We Build With
Modern, proven and chosen for what fits your product — never one-size-fits-all.
Common questions
App Development FAQs
Everything founders and marketing teams usually ask before kicking off a build.
How long does it take to build an app?
A focused MVP typically takes 4–6 weeks. A cross-platform product with a custom backend usually runs 8–10 weeks. Complex, enterprise-grade builds are scoped individually after discovery.
Should I build native or cross-platform?
If performance-heavy features (AR, intensive graphics, deep OS integration) matter, native is worth it. For most business apps, Flutter or React Native gets you to both stores faster and at lower cost with near-native feel — we'll recommend based on your specific use case.
Do you help with App Store and Play Store approval?
Yes. We handle store listing setup, compliance checks, and the submission process, and stay available to respond quickly if either store requests changes during review.
What happens after the app launches?
Every build includes a post-launch support window for fixes and OS-update compatibility. Beyond that, we offer ongoing maintenance and feature-roadmap retainers — many clients extend into our marketing services once the app is live.
Can you integrate our app with existing marketing and analytics?
Yes — since app development sits alongside our performance marketing and AI content teams, we build with attribution, analytics and campaign integrations in mind from day one, not bolted on afterward.